So why use professional photography for real estate? It's not an uncommon or unreasonable question. But a better question might be "how can you afford not to". Home shopping, like all shopping, has changed dramatically with the availability of online resources on the web. Services such as Zillow, Redfin and many others are often buyers first stop when they look for a new home. So it is important to put your homes "best foot forward" in the competitive online marketplace. 

Listing photos of homes that are dark and dingy, with blown out windows, or images that are crooked or blurred are poor reflections of your home's value. I have included some reference information to help you make your own, informed decision about the most important aspect of real estate marketing, Professional Photography.

  • 98% of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites

  • 90% of potential buyers are looking at listings online before physically visiting a property. (National Association of REALTORS®)

  • 88% of those buyers want to see professional quality photos with each listing. (National Association of REALTORS®

  • Overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents' remarks section. (The Wall Street Journal)

  • Listings with nicer photos gain anywhere between $934 and $116,076. (The Wall Street Journal)

Professional Real Estate Photography: Why You Need It (MRIS, Real Estate in Real Time - August 2013)

According to the National Association of REALTORS® 2012 Profile of Home Buyers and Sellers, over 90% of potential buyers are looking at listings online before physically visiting a property. Almost as staggering, 88% of those buyers want to see professional quality photos with each listing. Thus, conventional wisdom may indicate that online listings with attractive, professional photos will garner a lot of attention. Professional photos are becoming an essential strategy for most agents. We turned to one of our TruPlace professional photographers, Deirdre, to ask her for her experienced opinion on professional Real Estate photography to help you understand the full benefits of professional photography. What better way than to speak with a professional in the field?

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Back Away From the iPhone and Hire a Photographer (Market Leader - August 2013)

Are you really taking photos of your listings with your iPhone? As Dr. Phil says, how’s that working for you?

You caution your sellers about the importance of curb appeal. You counsel them to clean up and maybe even stage the home’s interior. Then you come along, snap some quick photos on your smartphone and slap them on the MLS.

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Field Guide to Digital Cameras & Photography (National Association of REALTORS® - July 2013)

Did you know that 98% of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2012 NAR Profile of Home Buyers & Sellers? Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today's technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.

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How to stand out in the travel industry (Social Media in Travel & Hospitality - June 2013)

When viewing online home listings, where do potential home buyers spend 60% of their time?

The simple answer is professional photography

In this post, we will explore three case studies that explain why professional photos are so important these days and how businesses can use them to strengthen and deepen their online presence.

There’s a fundamental shift happening in the travel industry (and the web in general) and professional photos are playing a key part in the success of many companies.

In addition, with the rise of social networks such as Instagram andPinterest, there is further proof that consumers demand businesses to provide a visually appealing presence online or else lose our attention.

20 Seconds for Love at First Sight (THE WALL STREAT JOURNAL - March 2013)

First impressions seem to matter most when it comes to dating, job interviews…and real-estate listings.

Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds. After that, their eyes tended to flit all over the screen, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.

"Without an eye-catching photo, the battle is lost before it begins," Prof. Seiler says. "You have to grab people's attention within two seconds. Do it the way a billboard does."

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Free Infographic: Professional Photography Nets You More For Your Home! (Ruxta Realty Blog - February 2013)

Professional photographs are key to selling your house.  We created the following infographic to highlight data from the National Association of Realtors and REDFIN that proves you can sell your house for more with professional photographs. The data is compiled from 2010 surveys that analyzed how real estate listings that included professional photos compared with those listings that included lesser quality photos.   The data clearly indicates that real estate listings which include professional pictures will sell for more than comparable properties.

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Photos Of Your Home Matter In Real Estate (Forbes - November 2011)

Before the days of the Internet and online real estate listings, a buyer’s first impression of a new home for sale was often the “drive by.” An agent would see the new listing in his real estate book and would call or fax the buyer with the address. The buyer would then go to the address and drive by to get a first look. Or, if a buyer was just starting to look, he would read a brief description of the home in the Sunday paper and decide whether or not to attend that day’s open house.

Either way, curb appeal mattered because it was usually the first glimpse a potential buyer would have of a property. If there were weeds, dead grass, peeling paint or rusty nails that stood out, the buyer’s first impression of the home was tarnished — no matter how great it looked inside. That’s why real estate agents worked closely with sellers on curb appeal before going on the market.

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In Real Estate, A Picture Is Worth $1,000 or More (THE WALL STREAT JOURNAL - October 2010)

Attention desperate home sellers. Don’t want to lower the price on your house? Consider better photos. Real-estate listings that use photographs taken by the higher-end SLR cameras favored by photographers and photography enthusiasts, tend to do better than those that use photos from cheaper point-and-shoot cameras, according to a new analysis done by Redfin Corp., a Seattle-based brokerage.

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A Picture is Worth a Thousand Dollars. True or False? (Redfin - September 2010)

In our series of reports on The Real Estate Scientist we bring you data driven, no-nonsense answers to help you untangle the snarl of real estate advice you commonly encounter when trying to buy or sell a home. We’ve sifted through piles of real estate data to answer the following question: What is the true benefit of listing your home with professional quality photos?

Conventional wisdom would tell you that homes sell better when they have listing photos that were taken by a professional photographer,

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Photo Tricks to Sell Your Home (Moneywatch - January 2010)

One of the great things about selling real estate is that the landscape changes. As an agent, you're always adapting and learning new tips and tricks.

That's why I was surprised and pleased to see a blog post from Larry Lohrman, who is a real estate photography guru, talking about photography in the context of the new Realtor.com iPhone app.

Well, of course it makes sense that our photography of properties should change as the way potential buyers view those photos changes, but I hadn't really thought about it.

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